14 Key Success Factors for Increasing Photo Print Sales
There are many photographers who are having difficulty selling their prints. So, if you are one of those photographers, you will find this article extremely useful. I’ll share 14 pointers that will undoubtedly help you increase your photo print sales. Many photographers have tried and tested these methods. As a result, it will undoubtedly work for you as well.
Marketing Is Important
Marketing is one of the most important factors in determining the success of your photo print sales. Marketing must be carried out correctly. You can promote photo prints on your website by writing blog posts about the image. For promotion, you must use social media sites such as Facebook and Instagram.
You can even run Facebook and Google ads to promote your photo prints to more customers. When you send out your website’s newsletter to subscribers, you can include the photo prints section as well. It is an excellent location for promoting your prints. You have the option of using both online and offline marketing methods.
Maintain High-Quality Prints
When selling photo prints, you must ensure that the customer is completely satisfied with the prints. As a result, you must ship high-quality photo prints to customers.
For printing, you can either use a home printer or a professional photo printer. The other option is to have the photo printed by a professional photo printing service. If you use such a service, you will have more options in terms of photo print size and paper type.
Whatever method you use, you must ensure that the color reproduction on the print is exact and that the details are accurate. As a result, ensure that your photo editing monitor is color-corrected.
Photo print quality really matters. So, before shipping to the customer, ensure that the quality of the print is best.
Set the Right Price
Proper pricing of photo prints is one of the most important factors in sales success. Overpricing prints is a common mistake made by the majority of photographers out there. Overpricing your prints will almost certainly hurt your sales. As a result, knowing the success formula for determining the right price is critical.
If you are doing it for the first time, you must first calculate the cost of printing and shipping. As a general rule, set your profit margin for a photo print at 50%. Your profit percentage can be determined by the value of your brand.
If you have a large number of followers and subscribers, you should think about increasing this amount. The issue here is that what works for me may not work for you.
So you’ll have to figure it out for yourself. However, make certain that the prints are not overpriced.
Show on your website
As a photographer, you must have a website. On your website, you must display all of the photos that are available for printing.
You can also do SEO for your photography website to get more clients. It will be extremely beneficial to show your website to clients who are seriously interested in purchasing your prints.
Get Testimonials
When your client receives your photo prints and hangs them on their wall, they will be overjoyed to see that photo there. As a result, you must seek their feedback and comments. Don’t put off the request for feedback. Once your print has been hung, ask it right away.
You should also ask them if it’s okay if you use the feedback as a testimonial on your website. Gather information from the client’s social media profiles. When posting the testimonial on your website, you must include these details. To ensure that the feedback is genuine, the social media profile is required. Such feedbacks will provide useful to other buyers who want to buy photo prints from your website.
Provide Special Offers
On special occasions such as Christmas, World Photography Day, and during the holiday season, you can offer discounts on photo prints.
These discounts will undoubtedly aid in increasing your sales. When there is a price reduction, there will be customers who want to buy photo prints. As a result, such customers will eagerly await the discounts in order to purchase prints.
Limited Edition Prints
I strongly advise you to keep some prints as limited editions. When I say “Limited Edition,” I mean that these photos will be printed and sold in small quantities, say ten.
Such prints are sought after by some customers. When you ship the photo print to the customer, you can also include the print number on the backside. Because only a few copies exist, such photographs are extremely valuable. You can also charge a premium for such prints.
Print Combos Set
You can also sell your photographs as part of a set. It will assist you in selling more images and thus earning more money.
When selling combo photo prints, make sure to offer some sort of discount to your customers. It will undoubtedly encourage the customer to purchase the prints.
Demonstrate to clients how the photo print will look on the wall
When you post thumbnails of photo prints for sale on your website, the client will be very interested to know how these photos will look on the wall. As a result, providing multiple images of photo prints in the store section is a good idea.
When listing a photo print on your website, you can keep three or more images for the same photo. One of these photos has to be the real thing. The other two images can depict how this photo will appear on the wall.
It will simplify the customer’s selection process. This method is extremely effective, and you should give it a shot.
Organize Photo Exhibitions
Every year, you must hold a photo exhibition of your best images. It will help to increase the value of your brand. It is a good opportunity to sell the hard print to interested customers directly. You can also collect customer email addresses in order to send newsletters and future offers.
Develop a positive relationship with everyone who comes to see your photo exhibition.
Capture in RAW
If you intend to sell photo prints, I strongly advise you to capture the images in RAW format. You can capture more details in the image if you use the RAW image file format.
When you use a RAW image for editing, you can make changes to the image without losing any details. As a result, you’ll be able to make high-quality photo prints with these edited versions.
If you capture the image in JPEG format, some details will be lost during the photo editing stage. As a result, when you print the images, you will be able to reproduce fewer details, which will be visible on large-size prints. As a result, avoid using the lossy JPEG format for photo capture.
If necessary, outsource photo editing work
When printing the photo on paper, you must ensure that the exact colours are reproduced. Colors may shift from time to time as a result of incorrect white balance settings. As a result, you must fine-tune all colour aspects as well as image sharpness.
For the best results, you should also consider outsourcing the image post-processing. I know a lot of photographers who outsource their image editing, especially for printing. Professional photo editors can produce high-quality edited images that ensure high-quality prints.
Maintain Good Client Relationships
Always keep in mind that “the customer is king.” As a result, you must maintain a positive relationship with the customer.
There is always the possibility that a client who has previously purchased photo prints from you will place additional orders for prints. As a result, communicating with them via emails and newsletters is always a good idea.
Resolving Photo Print Size Issues
When you sell photo prints on your website, you can offer them in a variety of sizes. If you don’t know what sizes you can print your images in, I strongly advise you to do some research on the subject.
First, you must determine the ultimate purpose of the photo prints for the customer. It can be displayed in a photo frame on the desk or hung on the wall. It could also be large prints that will be hung on the wall. When compared to others, some photos will look better in large-size prints. As a photographer, you can easily figure this out.
You can also look at the standard photo print sizes that other photographers use. It will assist you in deciding on a photo size. When offering multiple print sizes, make sure that one of them corresponds to the standard photo size.
Conclusion
If you want to sell your photo prints, these tips will be extremely helpful, especially for beginners. These techniques can be applied to any type of photography.
Note: If you want to make some adjustments to the photo just let me know. I can do it for you at a very low cost. You can hire me to edit your photo.
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